One of the most irritating aspects of surfing the web is cookie banners, prompting you to press accept or reject on several pages.
By removing cookie banners from its platform this week, Microsoft-owned GitHub is beginning to fix this aggravation.
“We want to protect the privacy of developers at GitHub, and we find cookie banners quite irritating, so we decided to look for a solution,” explains Nat Friedman, GitHub CEO.
“We found one after a quick search: just don’t use any non-essential cookies. Very straightforward, actually.”
All non-essential cookies have now been disabled by GitHub, which operates independently of Microsoft, meaning the platform does not send any information to third-party analytics providers.
Implemented in 2018 as part of the General Data Protection Regulation (GDPR), the EU cookie consent policy was central to sites introducing cookie banners.
It is a strategy that has been applied across sites in several different ways, with some especially bad outcomes on mobile versions of sites.
This year the EU has been working to fix its abysmal cookie consent policy, but it will take more drastic adjustments to reverse the frequency of showing these prompts across the network.
GitHub is a good example of setting up a web service, and we will potentially see fewer irritating cookie walls and banners, together with browser vendors phasing out third-party cookies.
Realistically, for years to come, we’re all going to be dealing with these irritating prompts.