A daredevil driver who died trying to smash the British land speed record was “greatly loved” by his family who followed him “with admiration”.
Zef Eisenberg, 47, died in a horror smash on Thursday evening at Elvington Airfield, between York and Market Weighton.
On Wednesday evening, Mr Eisenberg, who ran the Madmax Race Team, posted a final snap of a car online.
Along with the photo was the caption: “Late night testing….for the next stage of MADness….”
Heartbreaking photographs show the mangled wreckage of a vehicle being removed from the airfield last night.
Mr Eisenberg, who launched fitness food brand Maximuscle, leaves behind partner Mirella D’Antonio and two children.
His family released a tribute statement, which said: “Known for the enthusiasm that he applied to each of his projects, Eisenberg injected his positivity into everyone he came into contact with.
“They, in turn, were left feeling upbeat and in an enlightened mood.
“His family have described him as a ‘true genius with unique talents’.
“Eisenberg leaves behind a loving partner Mirella D’Antonio and two children.
“His parents and four siblings all adored him and followed his progress with great admiration.
“All have expressed their great sadness and ask for their privacy to be respected at this tragic time.”
A statement released on Friday by Motorsport UK paid tribute to the “much-loved” driver.
It said: “Motorsport UK is deeply saddened to confirm Zef Eisenberg as the driver who lost his life in the fatal accident at Elvington Airfield yesterday afternoon.
“Zef was a Guernsey-based businessman, television presenter, and a much-loved member of the motorsport community.
“An ultra-speed motorbike racer, he achieved numerous land speed records for motorbike and car.
Over the past decade, Zef amassed over 70 British, World, UKTA, ACU and Guinness speed records with bikes, cars, and quads.
In May 2019, he received the Simms Medal in honour of his outstanding contribution to motoring innovation by the Royal Automobile Club.
Following the fatal crash, Motorsport UK said: “Yesterday at Elvington Airfield, Zef was attempting to break the British Land Speed Record in a Porsche 911 Turbo S, at an event organised by Straightliners Ltd/UKTA.
“At 16.30, the car went out of control at high speed at the end of a run.
“Local police and ambulance crews attended, however the driver tragically died at the scene.
“The thoughts of everyone at Motorsport UK and within the UK motorsport community continue to be with Zef Eisenberg’s family, the organisers of the event, and other members of the motorsport community who were present at Elvington Airfield.”
The adrenaline lover was previously involved in a “near death” crash in 2016 when he was speeding at 230mph.