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Liverpool wins legal fight linked to £15m sponsorship deal after going to High Court

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After it was determined that the Reds will not be responsible for legal expenses, Liverpool’s legal battle with Winlink Marketing Limited is finally over.

Earlier this year, Premier League champions Liverpool won a High Court case against the company after one of their top executives added officials to BetVictor ‘s contacts in 2013.

It paved the way for a £15 million sponsorship contract with Winlink Marketing Limited, which said that they were owed £1,125 million to the betting company.

The BetVictor partnership between Liverpool and the Anfield team with the company sponsoring the training kit from the 2016/17 season through to the 2018/19 campaign was worth £ 5 m a year.

Winlink claimed that with an introduction made to BetVictor being “successful reason” they should be owed commission.

While presiding over the case, Judge Mark Pelling QC ruled that the transaction “owed nothing” to the launch.

Instead, it was agreed that the transaction was the outcome of Raffaella Valentino’s long-standing business relationship with BetVictor CEO Andreas Meinrad, then head of global partnership sales.

“Judge Pelling said:” While it would definitely have been more convenient and less expensive if the decision could have been made and communicated earlier than it actually was, I reject the idea that LFC delayed purposely informing WML (Winlink Marketing Limited) of the decision and it does not matter in any case.

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Clearly, WML is entitled to a cost adjustment to represent the fact that its case had been thoroughly prepared in relation to this issue by the time it was told that the point was being dropped.

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“The costs of LFC were only less than £500,000. It is completely unreal to believe in my opinion that £50,000 of those costs could be attributed to the problem I am now considering.

WML does not provide any evidence as to the portion of its costs solely due to this problem. The second inference that follows from what I have said so far is that while LFC failed in the matter, WML was not successful in building it.

About Kirigaya Kazuto

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Kazuto Kirigaya, born as Kazuto Narusaka, is a fictional character and the protagonist of the Sword Art Online series of light novels written by Reki Kawahara.

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