The UK’s largest gaming retailer, “Game”, blames distribution problems on the scale of the PS5 and the number of consoles in the UK market. Today, Sony launched the PS5 in the UK and throughout Europe, but the rollout for all gaming consumers has not gone smoothly.
The launch has contributed to UK wide distribution difficulties for both retailers and couriers due to the number of PlayStation 5’s in the UK market and the scale of the device,” says Game in a statement to affected customers.”
Game places the responsibility for creating capacity challenges in its distribution network on its delivery partner, Yodel.
In recent history, the PS5 is the largest gaming console, and the console packaging is not thin, either.
Though Yodel was blamed by Game, the distribution firm hit back and said that within its network there were no delays.
We have been consistently explicit on the order volumes we will bring for them and it is extremely frustrating that the name of Yodel was wrongly used on the status of orders in an email to consumers,” said a Yodel spokesman in a statement to the BBC.”
How much game orders are impacted is not clear, although the company believes that the bulk will be shipped today.
Elsewhere, it was hard today in the UK to really purchase a PS5. Many areas of the UK are in a lockout, with England in a nationwide lockdown where only internet order collection is available to non-essential retail stores.
As thousands of shoppers tried to purchase launch-day stock, Game, Amazon, Currys, and John Lewis both struggled to remain online.